Competitive Analysis
Track your brand's citations against competitors across all AI platforms. Identify citation gaps, monitor share of voice, and discover exactly where competitors dominate. The only competitive intelligence tool built specifically for AI search visibility.
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Citation trends over time
Track how citations change across all competitors. Switch between line and bar charts to compare trends
Direct vs SERP Competitors
Focus on designated direct competitors or view all brands appearing in responses
AI Model Breakdown
Filter by specific AI platforms to see which engines favor which competitors
Date Range Filtering
Analyze specific time periods to understand competitive shifts and identify trending patterns
Citation opportunities
Top prompts where competitors lead. See exactly which sources they're cited from and close the gap
Best headless CMS platforms
Visibility: 78%
Gap: 11 : 9
+2 models
Headless CMS vs. traditional CMS...
Visibility: 68%
Gap: 9 : 7
+1 model
Contentful vs Storyblok
11 : 9 citations
View sourcesSources
Contentful top domains:
contentful.com/blog
techcrunch.com
Click to see full citation breakdown
Competitive overview
Compare citations, share, position, and sentiment across all tracked brands
Storyblok
387
+15%
Contentful
312
+8%
WordPress
245
+4%
Full table includes share, position, sentiment & domain authority
Domain authority insights
Track citation quality with domain rank scores and high-authority counts
DR 70+ 124 citations
DR 50-69 89 citations
DR <50 99 citations
Position & sentiment tracking
Monitor where brands appear in AI responses and how they're perceived across all tracked prompts
Average position tracking shows where each brand ranks in citations
Sentiment gauges compare how positively AI describes each competitor
Co-mention analysis reveals which brands appear together most often
How teams use Competitive Analysis
Track competitors, identify gaps, and dominate AI search
SEO Teams
Benchmark your AI search performance against competitors. Identify content gaps and track share of voice trends.
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Marketing Teams
Monitor competitive positioning and brand sentiment. Report on market share and track competitive threats in AI.
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Agencies
Deliver competitive intelligence reports for clients. Prove ROI by showing share gains and citation growth vs. competitors.
Learn more →
Everything included in Competitive Analysis
All the competitive intelligence you need for AI search dominance.
Citation Share Tracking
Monitor your percentage of total citations across all tracked brands. See how your share changes over time and compare against industry benchmarks.
Multi-Brand Timeline
Track citation trends for up to 32 competitors simultaneously. Visualize who's rising, falling, or maintaining dominance in AI search.
Citation Gap Analysis
Identify the top prompts where competitors outrank you. See exactly which sources they're cited from and prioritize content gaps.
Sentiment Comparison
Compare how AI platforms describe your brand versus competitors. Spot perception gaps and monitor competitive sentiment trends.
Domain Authority Insights
See which competitors earn high-authority citations. Understand the quality behind citation counts and identify authoritative source opportunities.
AI Model Breakdown
Filter competitive data by specific AI platforms. Discover which engines favor which competitors and optimize accordingly.
Frequently Asked Questions
Everything you need to know about competitive analysis
How does competitive analysis work in ClayHog?
ClayHog tracks every time your brand and your competitors get cited across AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. You'll see side-by-side comparisons of citation counts, share of voice, visibility scores, and sentiment ratings. The platform identifies citation gaps (prompts where competitors are mentioned but you're not) so you know exactly where to focus your content efforts. Combined with AI overview tracking and AI brand visibility tools, you get a complete picture of your competitive position across all AI search engines.
What's the difference between Direct Competitors and SERP competitors?
Direct Competitors are brands you manually designate as your key competition. SERP competitors are any brands that appear alongside yours in AI responses, even if you don't consider them direct competitors. You can filter between these views to focus on what matters most: your core competition or the broader competitive landscape.
How do I use Citation Gap Analysis?
Citation Gap Analysis shows you the top prompts where competitors are getting cited more than your brand. For each gap, you'll see exactly which competitor is winning, by how much, and which sources they're getting cited from. Click into any gap to see the full citation breakdown (their URLs versus yours) so you can understand what content is driving their AI visibility.
What does Citation Share mean?
Citation Share is your percentage of total citations across all tracked brands. If 100 total citations appear for your industry prompts and your brand gets 25 of them, your citation share is 25%. This metric helps you understand your market position in AI search. Are you dominating the conversation or getting drowned out by competitors?
Can I see which domains competitors are getting cited from?
Yes! When you drill into a citation gap or competitive comparison, you'll see every URL where competitors are getting cited: the exact domain, page title, publication date, and domain authority score. This shows you which types of content AI engines prefer and where you might need to strengthen your own presence.
How often is competitive data updated?
All prompts are tracked daily, so your competitive analysis dashboard updates every day. You'll see trends over time: are competitors gaining ground or losing share? Are new competitors emerging? Historical charts show you exactly how the competitive landscape is shifting so you can react quickly to changes.
Have more questions? Learn more about GEO optimization or explore our learning center.
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