# Competitive Analysis

ClayHog’s competitive analysis tools help you understand how you stack up against competitors in AI search visibility.

## Adding Competitors
1. Go to **Competitors**  
2. Click **Add Competitor**  
3. Enter competitor domain or brand name  
4. Save

The number of competitors you can track depends on your plan. Check our [pricing page](/content/pricing/index.html) for details.

## Competitive Metrics

### Share of Voice
Your percentage of total citations compared to all tracked competitors for a given set of prompts.

### Head-to-Head Comparison
Compare your visibility score directly with individual competitors across:
- All prompts  
- Specific categories  
- Individual AI models  
- Geographic regions

### Citation Gap Analysis
Identify prompts where:
- **You lead**: You’re cited more than competitors  
- **You’re competitive**: Similar citation rates  
- **You lag**: Competitors are cited more often  
- **Opportunity gaps**: Competitors are cited, but you’re not

## Competitive Heatmap
Visualize competitive performance across prompts with our heatmap view:
- **Green**: You’re winning  
- **Yellow**: Competitive parity  
- **Red**: Competitors are winning  
- **Gray**: No one is being cited

## Competitive Alerts
Set up alerts to notify you when:
- A competitor overtakes you on key prompts  
- You gain citations on competitive prompts  
- New competitors emerge in your space  
- Significant shifts in share of voice occur

## Strategic Insights

### Finding Opportunities
Look for:
- **High-value prompts**: Where competitors have high visibility but you don’t  
- **Emerging prompts**: New queries where no one dominates yet  
- **Weak competitor areas**: Where all competitors have low visibility

### Defensive Strategy
Protect your position on prompts where:
- You currently lead  
- You have high citation rates  
- The prompt has high search volume

### Content Gaps
Identify topics where competitors are cited but you have no content:
1. Review competitor citation sources  
2. Analyze what makes their content effective  
3. Create better, more comprehensive content  
4. Track your progress

## Benchmark Reports
Generate monthly benchmark reports showing:
- Overall competitive standing  
- Month-over-month changes  
- Top competitive wins  
- Areas needing attention  
- Recommended actions

## Best Practices

### Don’t Just Copy
Use competitive analysis to:
- Understand what’s working  
- Identify content gaps  
- Find unique angles  
- Differentiate your content

### Focus on Your Strengths
Double down on areas where you already perform well rather than only focusing on weaknesses.

### Track the Right Competitors
Choose competitors that:
- Target the same audience  
- Compete for the same prompts  
- Are at a similar scale  
- Represent your aspirational position

## Next Steps
- [Learn about visibility metrics](/content/help/visibility-metrics/index.html)  
- [Content optimization strategies](/content/help/content-optimization/index.html)