# Content Creator

The Content Creator is ClayHog’s AI-powered tool for creating content optimized for AI search visibility. It helps you generate content that’s more likely to be cited and recommended by AI models.

## What is the Content Creator?

The Content Creator combines AI writing capabilities with ClayHog’s visibility insights to help you create content that:

- Gets cited by AI models  
- Ranks well in AI search results  
- Addresses gaps in your current visibility  
- Follows AI-friendly best practices

## Getting Started

### Creating New Content

1. Navigate to **Content Creator** in the main menu  
2. Click **Create New**  
3. Choose your content type  
4. Follow the guided creation process

### Content Types

The Content Creator supports various content formats:

- **Blog Posts**: Long-form articles and guides  
- **Product Descriptions**: SEO-friendly product pages  
- **FAQs**: Question-and-answer content  
- **Landing Pages**: Conversion-focused pages  
- **Documentation**: Technical guides and how-tos

## The Content Creation Workflow

### 1\. Compose

Start by providing basic information:

- **Title**: Your content headline  
- **Topic**: What your content is about  
- **Target Keywords**: Keywords you want to include  
- **Content Goal**: What you want to achieve

### 2\. Generate

Click “Generate” to let AI create your content draft. The AI:

- Analyzes your prompts and visibility data  
- Identifies citation opportunities  
- Structures content for AI readability  
- Incorporates your keywords naturally

### 3\. Analyze

Review AI-powered insights about your content:

- **Visibility Score**: Predicted AI visibility  
- **Citation Potential**: Likelihood of being cited  
- **Readability**: How easy it is for AI to understand  
- **Optimization Suggestions**: Specific improvements

### 4\. Optimize

Use the optimization tab to improve your content:

- **Structure recommendations**: Heading hierarchy, section organization  
- **Content suggestions**: Missing topics, weak areas  
- **Citation opportunities**: Where to add supporting sources  
- **Keyword optimization**: Natural keyword placement

### 5\. Settings

Configure publication settings:

- **Meta title and description**: For search engines  
- **Target prompts**: Which prompts this content should target  
- **Region**: Geographic targeting  
- **Publish destination**: Where to publish the content

## Content Editor Features

### Rich Text Editor

The built-in editor includes:

- **Formatting tools**: Bold, italic, headings, lists  
- **Markdown support**: Write in markdown for faster editing  
- **Live preview**: See your content as readers will  
- **Word count**: Track content length

### AI Assistance

While editing, you can:

- **Rewrite sections**: Ask AI to improve specific parts  
- **Expand content**: Add more depth to topics  
- **Simplify text**: Make complex ideas clearer  
- **Add examples**: Generate relevant examples

### Citation Picker

Add citations to your content directly from ClayHog:

- See top cited sources in your niche  
- Reference content that AI models trust  
- Automatically format citations correctly

### Prompt Picker

Link your content to specific prompts you’re tracking:

- Choose which queries this content should target  
- See predicted performance for each prompt  
- Optimize for multiple prompts simultaneously

## GEO Tab

The GEO (Generative Engine Optimization) tab provides specialized insights:

### AI Readability Score

Measures how easily AI models can understand and extract information from your content.

**Improving readability**:

- Use clear, descriptive headings  
- Keep paragraphs short and focused  
- Use bullet points and lists  
- Include definitions for technical terms

### Citation Potential

Predicts the likelihood your content will be cited by AI models.

**Increasing citation potential**:

- Include original research or data  
- Provide unique insights  
- Use credible sources  
- Keep content current

### Semantic Analysis

Shows how well your content covers the topic:

- **Topic coverage**: Are you addressing all aspects?  
- **Entity recognition**: Key concepts and terms  
- **Related topics**: Opportunities to expand  
- **Content gaps**: Missing information

## Content Tracking

### After Publishing

Once you publish your content:

1. Add the URL to your tracked content  
2. Monitor how AI models reference it  
3. Track citations and mentions  
4. Measure impact on visibility

### Performance Metrics

For each piece of content, track:

- **Citation count**: How many times AI models cite it  
- **Mention rate**: How often it appears in responses  
- **Sentiment**: How positively it’s discussed  
- **Prompt coverage**: Which prompts it helps with

## Content Optimization Tips

### 1\. Answer Questions Directly

Start sections with clear questions and provide direct answers. AI models favor content that answers queries concisely.

### 2\. Use Structured Markup

Help AI understand your content:

- Use proper heading hierarchy (H1, H2, H3)  
- Include schema markup where relevant  
- Structure data in tables or lists  
- Add alt text to images

### 3\. Cite Your Sources

Include citations to credible sources:

- Link to authoritative sites  
- Reference recent data  
- Attribute quotes and statistics  
- Use inline citations

### 4\. Update Regularly

Keep content fresh:

- Review and update every 3-6 months  
- Add new examples and case studies  
- Update statistics and data  
- Refresh outdated information

### 5\. Focus on Depth

Comprehensive content performs better:

- Cover topics thoroughly  
- Address related questions  
- Provide context and background  
- Include multiple perspectives

## Integration with CMS

### Publishing Options

ClayHog integrates with popular content management systems:

- **Direct publish**: Send content directly to your CMS  
- **API integration**: Automate content workflows  
- **Export options**: Download in various formats

### Supported Platforms

Current integrations:

- **Storyblok** (available now)

Coming soon:

- Contentful  
- Sanity  
- WordPress  
- Public API for custom integrations

## Content Templates

### Using Templates

Save time with pre-built templates:

1. Choose a template for your content type  
2. Fill in your specific details  
3. Generate content based on the template  
4. Customize as needed

### Creating Custom Templates

Build templates for your common content types:

1. Create a piece of content you like  
2. Save it as a template  
3. Reuse the structure for future content  
4. Share templates with your team

## Collaboration Features

### Team Workflow

When working with a team:

- **Draft reviews**: Share drafts for feedback  
- **Comment threads**: Discuss specific sections  
- **Version history**: Track changes over time  
- **Approval workflow**: Route content for approval

### Content Calendar

Plan and schedule content:

- See all content in progress  
- Track deadlines and assignments  
- Schedule publication dates  
- Monitor team workload

## Next Steps

- Learn about [CMS integrations](/content/help/integrations/index.html)  
- Understand [content optimization strategies](/content/help/content-optimization/index.html)  
- Explore [visibility tracking](/content/help/visibility-metrics/index.html)